The Top 10 Footwear Brands in Asia-Pacific | Marketing


Shoes. They are like cars, but for your feet.

At least that’s a conclusion you could draw from exploring the data on APAC consumer brand preferences in the footwear category. Just like in Asia-Pacific CampaignThe recently released list of Top 10 Car Brands in APAC, the list below features a curious mix of consumer brands and ambitious luxury brands. In both lists, affordable brands that people could choose for daily commuting sit alongside brands that many people can’t afford to get into.

Two brands largely dominate the footwear category in the region, and no point in guessing which ones. But delving into the market-by-market data (see below), it’s interesting to note where these two not win the race. Additionally, unlike the top 10 listings for some other categories, footwear data exhibits a high degree of variation across markets. So many markets have their own idiosyncratic favorites, in fact, that the list of brands that reach the top 10 in a single APAC market (see below) is quite long.

Since athletic footwear and apparel are closely aligned, this report also includes top 10 athletic wear brands and also analyzes market by market variations in this category.

All of the following facts about Asia’s favorite sportswear and footwear brands are taken from the 2021 edition of Asia-Pacific Campaignexclusive research of the 1000 best brands in Asia, carried out in partnership with Nielsen IQ. The region’s most comprehensive research on consumer brand perception, Asia’s Top 1000 Brands, asks consumers in 14 Asia-Pacific markets to name the brands they see as the best in 15 broad categories of products and services. From there, we compile the overall ranking of Asia’s 1000 best brands, a list of the top 100 brands from each market, and a variety of features and category reports like this.

Without delay…

TOP 10 SHOE BRANDS IN ASIA

Brand 2021 2020 Change

Nike

1

1

0

Adidas

2

2

0

Gucci

3

5

2

Puma

4

3

-1

Louis Vuitton (LV)

5

4

-1

Vans

6

6

0

Bata

seven

ten

3

Reebok

8

8

0

Prada

9

12

3

Chanel

ten

seven

-3

TOP 10 SPORTSWEAR BRANDS IN ASIA

Brand 2021 2020 Change

Nike

1

1

0

Adidas

2

2

0

Puma

3

3

0

Lining*

4

18

14

Reebok

5

4

-1

New balance

6

5

-1

Anta *

seven

22

15

Skechers

8

6

-2

Asics

9

seven

-2

Fila

ten

11

1

* These Chinese brands have benefited from a change in methodology this year, which has given more weight than before to the contribution of respondents in China.

QUICK FACTS
Before you run away, here’s some more information on the favorite footwear and sportswear brands in Asia, in the region and in specific markets.

SHOES

You just have to dominate it – Nike is No. 1 in the 14 markets studied *, with the exception of two:

  • China (n ° 3, behind AoKang and Lewre)

  • Thailand (n ° 2, behind Adidas)

Runner-up – Adidas is # 2 in all 14 markets with the exception of two:

  • China (n ° 6)

  • Thailand (n ° 1)

Market-specific brands n ° 3:

  • Bata (India, Malaysia)

  • Chanel (Taiwan)

  • Charles & Keith (Singapore)

  • Elcanto (Korea)

  • Gucci: Vietnam

  • Hush Puppies (New Zealand)

  • Kumfs (Australia)

  • Louis Vuitton (Indonesia)

  • Mizuno (Japan)

  • Salvatore Ferragamo (Singapore)

  • Scholl (Thailand)

  • Timberland (Hong Kong)

  • Vans (Philippines)

Who loves the regional number 3 Gucci the most?

  • Vietnam (n ° 3)

  • Korea (n ° 4)

  • China (n ° 4)

  • Thailand (n ° 5)

Exclusive sellers – Brands that rank in the top 10 in a single market:

Australia:

  • Dr Martins (n ​​° 3)

  • Florsheim (n ° 8)

China:

  • AoKang (N ° 1)

  • Lewre (n ° 2)

  • Steve Madden (# 5)

  • The Saunda (n ° 9)

India:

Indonesia:

Japan:

  • Christian Louboutin (n ° 4)

  • Treat (n ° 5)

  • Celine (n ° 8)

Korea:

  • Elcanto (n ° 3)

  • Toms (n ° 7)

  • Kumkang (n ° 10)

Hong Kong:

Malaysia:

New Zealand:

Philippines:

  • Global Libra (# 7)

  • Sperry (# 8)

Taiwan:

  • Birkenstock (n ° 4)

  • Aso (n ° 6)

  • Daphne (n ° 8)

  • The News (n ° 10)

Singapore:

  • Charles and Keith (n ° 3)

  • Salvatore Ferragamo (n ° 3)

Thailand:

  • Scholl (n ° 3)

  • FitFlops (N ° 9)

Brands 11-20 in the region (alphabetical order):

  • AoKang

  • Birkenstock

  • Charles and Keith

  • Clarks

  • Hush puppies

  • Jimmy choo

  • Lewre

  • Steve madden

  • Timberland

  • Yves St Laurent (YSL)

SPORTSWEAR

You just have to dominate it – Nike is No. 1 in the 14 markets studied *, with the exception of three where it is No. 2 behind Adidas:

Runner-up – Adidas is # 2 in all 14 markets except the three mentioned above.

Market-specific brands n ° 3:

  • Asics (Australia)

  • Colombia (Hong Kong)

  • Li Ning (China)

  • Mizuno (Japan, Taiwan)

  • New Balance (New Zealand)

  • Puma (India, Singapore, Malaysia, Thailand, Vietnam)

  • Reebok (Indonesia)

  • Skechers (Philippines)

  • The North Face (Korea)

Brands 11-20 across the region (alphabetical order):

  • Champion

  • Colombia

  • Diadora *

  • Dunlop

  • Kappa

  • Mizuno

  • The north face

  • Oakley

  • Ralph lauren

  • Timberland

I have to go!


* The complete list of studied markets is as follows: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.


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