The all-Filipino fashion accessories brand celebrates 25 years of style

A household name in local fashion accessories, Secosana bags are a part of every Filipina’s life. From the first day of class to weekend gimmicks and the long-awaited prom night; from their first job interview to their well-deserved promotion; and even as a first-time mom, the brand has been a trusted companion to many Filipino milestones.

It was in 1996 that a brand began its journey to become one of the country’s leading fashion brands for bags, which prides itself on encouraging and empowering women to “express their own style and to project their passion for fashion”.

As Bea Secosana, Vice President of Sales and Marketing for the brand, said, “Secosana as a brand is classic and enduring. ages.”

Loyal celebrity endorser Bea Alonzo models a piece from the brand’s Silver Anniversary Collection, which incorporates features needed amid the ongoing pandemic.

“We are really proud that, as we celebrate our 25th year in the market, [our brand] has managed to combine timeless designs with value for money, making it the go-to bag in today’s demanding market.”

This year, as the Filipino success story moves forward to meet the changing tastes of Filipinos, and of course changing lifestyles in the wake of the global pandemic, it remains true to its commitment to offering products trendy, relevant, quality and attractive. priced-collections with its 25th year collectibles. These reflect the chic and on-trend style the brand is known for, while being made special with today’s needs in mind.

So each bag in the anniversary collection comes with a free liquor holder, a matching face mask, and a transparent bag holder that serves as protection while maintaining the trendy design of the piece.

“All of these features are really in line with our theme going forward, ‘New Normal, New You,'” the executive further said.

“This collection reflects the very essence of the Secosana brand – relevant to the lifestyle of our dear Filipino consumers, proudly Filipino, both fashionable and functional; economical, and above all exudes a freshness and sense of style that persists.

“Our campaign hashtags #OwnTheNew, #SecosanaAt25 and #ForeverSecosana truly encapsulate our place in the hearts of Filipino customers, as well as our commitment to always be there to celebrate their milestones as they continue to celebrate with ours,” a- she concluded.

To see more of the 25th anniversary collection, log on to

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