Bonehead Clothing Store Lyst “Sold” Puppies as Fashion Accessories – Dogster
Many right-thinking dog lovers go to great lengths to spread the message that dogs aren’t fashion accessories or commodities, pointing to the trend of designer dogs — and how often these dogs find their way into refuges – as one of the risks of such erroneous thinking. .
And then an idiot like Lyst comes along and shits on that message.
Earlier this week, the designer clothing website made outraged headlines when it launched a “dog collection” on its site, featuring 33 dog breeds for sale as accessories, from “small XS puppies to oversized companions, in a choice of six wearable colours”.
“Find the right dog to match your wardrobe from our curated collection of breeds that are as stylish as they are lovable,” he said dumbly.
Selling dogs that match your clothes? It had to be a joke, right? Hold that thought. First, look at one of the dogs that was on sale:
And now watch the heavily produced video from the store:
And now look at this tweet, one of many tweets the company has posted about the new offerings:
And check out this tweet, one of the few sent by “customers” who received their dogs in their rickety-looking boxes:
So was it a joke? Of course it was a joke – but a really bad joke the company got into, oddly enough. As more organizations and individuals took to social media to express their outrage, including the Royal Society for the Prevention of Cruelty to Animals – the company continued the shit, telling the Daily Mail: “We were surprised to see the backlash on social media – the very space where dogs are most exhibited as props. Who doesn’t love a cute puppy in a purse? said the spokesman stupidly. “We just help you buy both pieces of the Instagram photo at once.” Ultimately, the company was candid, but it didn’t apologize for the upset it caused people. Instead, he tried to play the whole thing off as an awareness campaign that dogs, ha ha, are not fashion accessories after all! He did this by posting a hastily designed graphic on Twitter. That one:
And, unbelievably, the company then seemed to congratulate with a series of tweets saying no one was talking about “puppy breeding” on Twitter until Lyst got everyone talking about puppy breeding on Twitter, failing to mention that Lyst was making everyone talk about puppy breeding on twitter because he claimed it was a puppy farm. It’s like Michael Vick saying, “Hey, at least everyone’s talking about dogfighting!”
No one bought it, especially on Twitter. In a statement, Humane Society International summed it up nicely (via Cosmo):
It’s one of the most cynical and hypocritical PR stunts we’ve seen in a while and it’s backfired hugely on Lyst. People are definitely talking about their brand, but for all the wrong reasons. Exploiting people’s deep concern for animal welfare and risking making them feel foolish when it is revealed to be a hoax, is not very smart. … Many people will have been genuinely upset by Lyst’s silly stunt but relieved to discover that the dog’s suffering was fake; the suffering of the poor creatures who die for fur is all too real, however.
We advise Lyst to stick to the clothes, recognize stupid campaigns, and give its employees the freedom to say an idea is stupid without fearing for their jobs, because how the hell this campaign got this far is beyond us. .