Apparel Design Company Nanaimo Launches Fall 2020 Collection With Online Show – Monday Magazine
With in-person fashion events canceled due to COVID-19, Nanaimo’s Ay Lelum – The Good House of Design is launching their new fall collection online.
The local clothing design and production company was originally slated to unveil the Yuxwule ‘Sul’sul’tun – Eagle Spindle Whorl collection at Toronto Indigenous Fashion Week in May. Instead, next month, designers and sisters Aunalee Boyd-Good and Sophia Seward-Good will present a fashion clip showcasing their latest clothes modeled by family members and local models.
“It’s really exciting to be able to launch it, especially because everything was stopped with COVID and once all of our shows were canceled, we didn’t know what we were going to be able to do next because everyone was in the same position. Boyd-Bon said. “And so we’re really excited to be able to launch the collection, to move forward and share it. “
The collection is based on the theme of the Indigenous Fashion Week showcase they were scheduled to attend, “Women as Water Carriers”. Seward-Good said that in interpreting this theme to suit the culture of the Coast Salish people, she and Boyd-Good decided to focus on the spindle, a disc-shaped device traditionally used by women spinning around. hand and representing women as givers of life.
The clothing of the Yuxwule ‘Sul’sul’tun features eagle, serpent and orca designs, while the bobbins are usually decorated with images of legends and family histories, Seward-Good said. The designs were created by artists William and Joel Good, father and brother of Boyd-Good and Seward-Good.
To create the jackets, dresses, ponchos and other garments, Boyd-Good and Seward-Good used natural fibers and recycled materials, a long-standing practice.
“I think it’s really important that we maintain a low carbon footprint and we have to be sustainable and local and be able to support our own economy,” Seward-Good said. “So we try to stay as environmentally friendly as possible and support our own businesses in BC”
The fashion video will feature music from members of the Good family with local producer Rob the Viking of hip hop group Swollen Members. The songs, sung in both the Snuneymuxw Hul’q’umi’num language and English, relate to the stories the pictures allude to, including an unintentional topical song about enlightening a world shrouded in ‘shadow.
“It is like a prayer that people will take us out of this time of darkness and bring us light, as was done before when the Creator sent the supernatural eagle to bring sunlight to the people,” said Boyd-Good said. “So we bring it back to the present tense. “
Yuxwule ‘Sul’sul’tun will be unveiled online on September 12 at 11 a.m. Updates will be posted on Ay Lelum’s website and on Facebook and Instagram pages.
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